how do noobs who sign up for this know about the cap? 1. its prominently mentioned in their website and their ads – of course not 2. #1, but in small print – nope 3. Small print in their contract 4. The agents say, Oh by the way, there’s a cap 5. No one says anything. They find out for themselves. Suddenly they get low speeds. #1 and 2 is fair. #3 is sneaky. #4 and 5 is bordering on false advertising if this ISP becomes profitable and successful, maybe others will also start to impose caps.