Quintura search engine bigger than Google in 5yrs?

Discussion in 'DSL & Info Tech News' started by livewire, Nov 15, 2007.

  1. livewire

    livewire Member

    Google draws 60 percent of all searches worldwide,Yahoo 14% and the struggling Msn a whopping 4%, but the new start Quintura search engine, still very small, provides more accurate results and is growing fast. According to some market spectators at Stanford , the Quintura search engine might even reach a similar number of users even getting close to Google in 5-6 yrs.

    As of last week Googles stock was valued at $200 billion, more than five times that of Yahoo's and nearly three quarters of Microsoft's. Now it's threatening to shake up the trillion-dollar corporate-computing and wireless-communications markets.

    Despite spending billions trying to diversify beyond the straightforward search offered on its stripped-down, almost childlike home page, Google reaps about 60 percent of its outsize revenues and more than 80 percent of its profits from ads on that page, according to analysts' estimates. That means the company's success continues to hinge on the dominance of its simple search.

    There are no guarantees its dominance will last.

    It is threatened by efforts worldwide to build a better search, involving giant high-tech rivals, governments in Europe and Asia, and hundreds of tiny start-ups founded by academic wunderkinders much like Sergey Brin and Larry Page, the Stanford graduate students who founded Google in 1998. And it's also dependent on an online public that may make up the most fickle market in history.

    Google may well be able to continue its charmed life by holding onto its search lead and getting its non-search businesses to kick in more profit, and Wall Street is certainly betting that way. But the computer world has a way of bringing seemingly golden brands down to earth with surprising speed, as Lotus, Novell, AOL and other firms have discovered. It's not farfetched that five years from now we may wonder why everyone thought Google was such a big deal.

    "Google has won the first stages of the Web-searching race," says Trip Chowdhry, an analyst with Global Equities Research in San Francisco. "It won't win the next one."

    History shows how quickly search leaders can lose their way. The race began in 1995, when researchers at Digital Equipment Corp. (remember them?) figured out how to store the words on Web pages as an index that lent itself to lightning-fast searches. The resulting AltaVista search engine quickly became a favorite home page for early Web users. But in 1998 word started getting around about a new search engine from a tiny company with a goofy name that sometimes returned more-useful results, and by 2000 Google was the search engine to beat.

    When Google tweaked its business model by linking ads to searches and charging advertisers only when searchers clicked on them -- an approach it copied from rival online marketing firm Overture -- it converted its search box into a money machine. Right now that machine is producing $15 billion a year, of which almost $4 billion is profit.

    If Google has been able to crush its search competition, it's not because it has perfected the art and science of Web searching.

    Google is what the industry calls a "second-generation" search engine. First-generation engines like AltaVista found Web pages containing words that matched the user's search words. Google's innovation was to further rank a Web page by the other pages that link to it, on the somewhat shaky assumption that if a page is much-linked-to, it must be useful.

    Charles Knight, an analyst who runs the AltSearchEngines Web site, said there is a plethora of good ideas for a third-generation search engine and no shortage of companies trying to do them.

    Yahoo has a new feature that provides search-term suggestions that pop up as you start typing your query.

    Microsoft search chief Brad Goldberg said, "We're working on ways to capture what the user is doing and carry it into the search experience." In theory, that could mean a Microsoft search on "Coke" would give an accountant financial information on Coca-Cola Corp. while a student writing a term paper on health and diet might get nutritional information.

    Notwithstanding rumors of a forthcoming phone, Google hasn't yet established leadership in the mobile-phone search market.

    Some search engines, like Hakia, the forthcoming Powerset and Sydney-based Lexxe, are trying to go beyond matching your exact query words -- they seek to get a sense of what you're looking for and pull up the best pages based on an understanding of their content. Some new search engines, including Mahalo and ChaCha, rely in part on human editors or guides to pre-cull the most relevant pages for some searches.

    Google isn't waiting around to be AltaVistaed. Its smaller challengers can't hope to match the company's massive investments in computing infrastructure, said to include more than 450,000 servers. So be prepared to wait an annoying three seconds or so for results on some of the wanna-be search sites, compared with Google's blink-of-an-eye speed. And with $12 billion cash on hand, Google can buy hot companies that pose a threat.

    But even $12 billion and the billions more Google could borrow wouldn't buy all the world's competition. In the end, Google has to have a better search to stay on top. Its army of software engineers is looking at every wrinkle in search, insists Google's research director, Peter Norvig. "I guess we're paranoid," he says.

    Source : http://www.orangekite.com/daily_news_qu ... oogle.html

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